The 16 PF (personality factors) are, in alphabetical order: A – Warmth Warmth is the preference for interpersonal closeness and empathy, and inclination to present an approachable exterior. Low Warmth High Warmth • Shields self from world, appears aloof • Solution-focused advice and suggestions • Prefers action and results over camaraderie • May appear emotionless or tyrannical when angered • Minds own business • Considers needs of others first • Feeling-focused advice and comfort • People-oriented • Giving and caring, attuned to emotional states • Outward, smiley expression B – Reasoning Reasoning is the use of quantitative measures to arrive